By Carla Alvarez How many times do you pass up free opportunities to market your business? You know what Im talking about, someone contacts you and wants to spotlight your business but needs a bio. Or maybe you donated to a group and they will publish your ad, but you need to send it to them. Do you always have a hand out when you go to a networking meeting? Does every place that your company is listed have complete and accurate information as well as an enticing description? If not, its most likely because it takes time or youre not sure what to say. Set yourself up for success and develop a corporate marketing kit for your business. What is a Corporate Marketing Kit
In your corporate marketing kit, you will have guidelines for different
types of advertising. If you already have a corporate press kit, some
of the same information can be used for your marketing kit; however,
you want to take it a step further and create ads and promotional items
that can be used in a variety of settings. Start with the Basics:
List your company name, address, contact numbers and web site address
as it should be listed in advertising. This may seem like an obvious
thing; however, it is important to have consistency, particularly if
you are in a regulated industry or have registered trademarks or service marks. Logo
If you have a company logo, note any fonts and colors that are used
within the logo. If someone else designed the logo for you, make sure
that you have a copy of the fonts. It makes creating cohesive ads much
easier. If possible, get the source files for the logo. If you cant
get the source files, get the logo in several sizes and formats. If
there are variations of your logo, make a note of when and how each
should be used. Company Purpose
Write down why your company is in business . . . how you make a difference
to your customers and clients. For example, Legacy Marketing provides
marketing and business support services, but its purpose is to help
customers grow their business. Company Description
Write a description of what your company does, including the products
and services that it offers. Include three versions, a paragraph, a
half page, and a two page description. In the longer versions, include
the history of the company and bios of key people. Ads
Create template ads in a variety of sizes, quarter page, half page,
and full page at a minimum.
Write sample ad copy for both informational and promotional appeals. Marketing Collateral
In order to truly automate your marketing, have a variety of collateral
pieces ready to go and define when each should be used. The basics to
start with are: Business Cards Purse Stuffer: Examples of this would be a rack card, postcards, half sheet or quarter page flyers. It should be something that is small enough that people will pick it up and take it with them and yet gives enough information to generate interest and prompt them to visit your place of business or your web site for more information. Informational: This type of marketing piece would be something to give to prospective customers who have expressed an interest in your product or service. Examples would be a brochure, pamphlet, or booklet. Promo items: Have a plan for when you will use promo items and the types you will offer. If you have different target markets or product lines, you might use a different promo item depending on the venue. Online:
In addition to helping build your business brand along with print
advertising, online advertising can also affect your search engine rankings.
Your online ads need to be focused and consistent to maximize results. If there are specific keywords or phrases that you are targeting, they
can be included in the text or banner link code to build search engine
rankings. Create search engine optimized banner and text ads and specify the
html to be used for each. Make sure that all graphics and logos have
been optimized for the web. Putting the Pieces in Place
Creating foundation marketing pieces will promote a consistent message
and allow you to take advantage of those last minute opportunities.
To download a template to use as a base for a marketing kit, visit the
Downloads section of legacymarketingservices.com Carla Alvarez is owner of Legacy Marketing Services which provides integrated marketing services for businesses including business identity, web and CSS development, and business development seminars. Article Source: http://EzineArticles.com/?expert=Carla_Alvarez http://EzineArticles.com/?Automate-Your-Marketing---Develop-a-Corporate-Marketing-Kit&id=63883 phentermine online no prescription required
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